redbutton2.jpg (724 bytes)
 
 
  
Investment Counsel
441 Lexington Avenue, 17th Floor
New York, NY 10017

Telephone: (212) 856-8200
Fax: (212) 856-8240


    
Investment Approach

        

Our approach is predicated on investment fundamentals. At weekly Investment Policy meetings, the principals of Morse, Williams & Co., Inc. with the combined experience of many investment cycles, review and analyze existing and new equity and fixed income investments.

Out of a universe of 3,000 stocks, proprietary algorithms are applied to percentile rankings of forward expected returns. Each month the top percentile securities are reviewed for potential investment, and the lower rankings trigger a potential weeding out qualitative process.

Companies are analyzed with the objective of identifying earnings and cash flow growth, vigorous new product activity, financial strength, and management ability and incentives in order to confirm our expectations of superior returns over a 12 to 18 month horizon or longer. Our selections tend to have above average growth characteristics, at or below market risks.       

All accounts are separately managed to the client's objectives, risk parameters and special circumstances, and these goals are codified in our Statement of Objectives and Guidelines. Results and comparisons are presented on a quarterly basis and compared to standard industry benchmarks. The main products we offer are balanced, large cap growth, all cap and small cap growth.